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"We know that this business can help build the best flower shop proposition and we look forward to welcoming the management and staff into the Morrisons family."

Staff were informed about the change of ownership yesterday morning.

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Morrisons said it had decided to buy Flower World to improve the quality and freshness of the flowers it sells in its stores. A spokesman said: "Flower World already supplies its products to florists. In the past, supermarkets have been criticised for the quality of its flowers but through this acquisition we hope to Nike Kyrie 1 Easter On Feet

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Peter Woodhouse, managing director of Flower World, said the deal provided "a very exciting future" for the firm.

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"We believe that we can do this by owning our own flower business, being closer to growers and therefore better able to control quality and value," he said.

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In the year to August 2010, Flower World generated sales of million.

the supermarket that excelled at retailing flowers.

Morrisons chief executive Dalton Philips said his firm wanted to be known Nike Metcon 2 Review

The company currently employs 185 Nike Zoom Hyperquickness 3 people. The supermarket chain said that it would be aiming to add to this number but has not issued a precise figure.

bring high street florist quality into our stores."

Flower firm sale will see business bloom

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Jane Speakman, who is managing director for horticulture at Morrisons, said: "Flower World has strong relationships with growers and farmers and a real expertise in these products.

Before the deal, Flower World, which was established in 1987 by Peter Woodhouse, provided fresh cut flowers, plants, bulbs, seeds, wreaths and bouquets to florists and retailers.

As well as Morrisons, it also supplies the Nisa supermarket chain. Morrisons said that this would continue if Nisa was happy to receive its flowers from the company.

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"Morrisons' strong commitment to the category, coupled with our product knowledge and innovation, means Morrisons customers can look forward to an even better offering in store."

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