The Land O Lakes region attracts visitors for a variety of adventures, including hiking, fishing, snowmobiling, boating and camping, and an upcoming fishing tournament in August.
Stephen Paul, economic development manager of Lennox and Addington County, is anticipating the benefits that will come from the partnership.
The Land O Lakes Tourist Association, established in 1943, began as a group of Nike Metcon 2 Amp Review
teamed up with Fishability, said Hardesty. are a group that promotes all types of recreation and outdoor [activities] to persons with disabilities. The Land O Lakes region is prepared for individuals with different abilities.
Land O Lakes will also be at the 2014 2015 Toronto Sportsman Show and Toronto Boat Show, inside the Fish TV booth, Nike Lebron 11 Away Price
What began as a blossoming relationship has now led to huge awareness of the Land O Lakes across North America.
just trying to get the word out now, said Hardesty.
A new contract for the Land O Lakes Tourist Association will go a long way towards putting Lennox Addington County and the Land O Lakes tourism region on the map.
which is the largest featured booth. Land O Lakes will also be a featured destination at the Michael Clemons Foundation gala, with exposure on City TV.
extremely excited for Fish TV to come to Lennox and Addington to highlight the great fishing that we have here, said Paul. are definitely a primary destination for fishing in Ontario and this will create more exposure for our community Any time that we have media coverage and exposure, it great for tourism, increasing visits, awareness of the community, [and results in] spinoffs for our businesses. O Lakes is also actively promoting its accessibility to persons with disabilities.
contract, the spin off has been tremendous. TV is now the official spokesperson for Cabella Canada, an outdoor activities supply store, which will soon be coming to Ontario. Also, Fish TV social media promotion includes 127,000 followers, and the YouTube videos they create have a lifespan of over 10 years.
The Tourist Association has confirmed a five year Fish TV Marketing Partnership, which will involve filming eight shows over the next few years, each show reaching 2.5 million viewers, as well as many other advertising opportunities.
a destination marketing organization, said Hardesty. goal is to promote outside the region and bring in new and existing visitors. financial breakdown is as follows: $20,000 from the County of Frontenac, $15,000 from the Land O Lakes Tourist Association, $5,000 from the County of Lennox and Addington, and $5,000 each from eight local townships.
really excited about [the marketing partnership] because for the last couple years, my goal was to really focus on bringing media in, said Rachelle Nike Zoom Fit Agility 2 Hardesty, general manager of the Land O Lakes Tourist Association. are a non profit organization and don have a huge cash flow on marketing dollars. Getting media in [results in] exposure we don have to pay out of pocket for From just signing the Nike Zoom Fly 2 Price
Now, these attractions will be showcased to viewers across North America thanks to the new contract.
is a great example of relationship building, said Paul. O Lakes has done a wonderful job of creating that relationship [with Fish TV] and fostering it. That relationship has grown and turned into something that will be a really valuable tool for us. just a great relationship and it just going to get better, said Hardesty.
people hoping to promote the abundance of outdoor activities available in the region.
Fish TV contract promises big promotions
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