From Tuesday through Thursday, Old Navy will be Nike Zoom Fly 2 Women's
The vending machines will make their rounds across the greater Los Angeles area, popping up in locations like Paradise Nike Kyrie 2 Black Crimson
us as manufacturers interrupting customers and forcing our way into their conversations, said Old Navy Chief Marketing Officer Ivan Wicksteed. is more of an opt in model, and people can choose to engage . if they want to. I think it more inclusive and more fun.
moving special flip flop vending machines around in 36 locations in New York and Los Angeles, allowing customers to tweet about the sale on their cellphones in exchange for a pair of shoes. Using the slogan for your feet, the sale is the latest installment in Old Navy ongoing effort to integrate buyers in its marketing strategies through social media.
Now that the summer heat has arrived, it time to get some hot new beachwear. And thanks to a promotional campaign just launched by , a brand new pair of flip flops is only one tweet away.
flops can be had for a song
Cove in Malibu, the Santa Monica Pier, Venice Beach and Raging Waters.
Old Navy estimates that it will give away about 9,000 pairs of shoes in the span of three days, building up to its annual $1 flip flop sale in stores on Saturday, June Nike Zoom Ascention Green 28. The shoes are normally $5 for two pairs.
old model of communication relies on Nike Zoom Kobe 8 Ext
Each vending machine is equipped with a screen that will prompt users on what hashtags and phrases to use to tweet. The machine will also ask for your shoe size and dispense one pair per unique Twitter handle.
one has pushed this type of retail before. We are taking our flip flops out to the people and putting them in places where people actually need flip flops, added Wicksteed.
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