Nike Lebron 12 Lifestyle Black

Discount is not a word that traditionally has been associated with the spa industry. Yet, people looking for relief from the stress brought on by their shrinking portfolios Nike Zoom Pegasus 33

One reason, perhaps, is a marketing effort by spas to shed an image of extravagance and indulgence for one of necessity. The new approach, which McNees calls an industrywide sea change, focuses on health, wellness, and de stressing. About 70 percent of ISPA members offer educational classes, from good nutrition to stress management, she says. "We're a vacation of need," says Tracey Welsh, general manager Nike Lebron 12 Lifestyle Black of Red Mountain Resort and Spa in Utah. (This is not to suggest that pampering is obsolete, of course. There's still the Evian Bath, a $5,000 soak in 1,000 liters of the brand's spring water at Hotel Victor in Miami Beach, Fla., for example.)

Nike Lebron 12 Lifestyle Black

At least so far, the discounts aren't a sign that the industry on the whole is hurting, says Lynne McNees, president of the International Spa Association, a professional group representing thousands of members. In 2007, there were more than 138 million spa visits, up from about 110 million the year before, and preliminary data from 2008 suggest that while spending per guest is down, people haven't stopped going, McNees says. "This is probably the most stressful time we've had since 9/11, and just like after 9/11, consumers [have] flocked to spas," she says. In fact, stress is being typed into SpaFinder's keyword search three times as often now as during the summer months, and it's the top reason that people visit spas, industry studies have shown. "We are crazy busy busier than we've ever been before," McNees says of the industry.

Nike Lebron 12 Lifestyle Black

Nike Lebron 12 Lifestyle Black

Nike Lebron 12 Lifestyle Black

Nike Lebron 12 Lifestyle Black

Nike Lebron 12 Lifestyle Black

Nike Lebron 12 Lifestyle Black

for their business. Many vacation Nike Zoom Pegasus 33 White

Find a Great Deal at a Spa

Nike Lebron 12 Lifestyle Black

Nike Lebron 12 Lifestyle Black

spas, Ellis says, are lowering room rates, tossing extra services or meals into their overnight packages, allowing a free guest, or slashing the package price of midweek stays, for example.

will find that spas nationwide are vying Nike Zoom Dynamic Mens Training Shoes

Nike Lebron 12 Lifestyle Black

Nike Lebron 12 Lifestyle Black

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