region including Asia Pacific, the Middle East and Africa, the Nike Metcon Camo Release
Results in other parts of the world were mixed for February. Globally, McDonald's said sales at established restaurants fell 1.5 percent. When excluding the impact of an extra day, the company said sales rose 1.7 percent.
McDonald's Corp. hadn't logged a monthly decline in its global sales figure for nearly a decade until this past October. And the figure dropped in January as well, making February the third decline in just five months.
Over in Europe, McDonald's said sales were down 0.5 percent or up 2.7 percent when factoring out the extra day from a year ago. The company has been focusing on expanding its breakfast menu and restaurant hours throughout the region, which represents its biggest market by sales.
sales figure was down 1.6 percent, or up 1.5 percent when excluding Nike Kyrie
In response, McDonald's has focused on playing up its Dollar Menu and other value items to attract diners. But some analysts have questioned that strategy, saying a reliance on cheaper items will only hurt profit margins. The chain is also increasing its limited time offers as a way to keep its menu fresh. sales rose 11.1 percent in February of last year and 2.7 percent in 2011.
sales growing in February. for February. It noted that sales in February of last year benefited from an extra day in the leap year. When factoring out that extra day, the company said the figure was flat. That was despite the rollout of the Fish McBites nuggets, which were also offered as the first new Happy Meal entree in a decade.
Fish McBites no balm for McDonald's sales
the impact of the calendar shift. Although sales in China and Australia were positive, McDonald's continued to struggle in Japan, where sank 12 percent at restaurants open at least 13 months.
The figure is a key metric because it strips out the effects of newly opened and closed locations.
The struggle to grow at home reflects the mounting pressures on McDonald's, which had managed to pull away from its rivals and thrive even during the Great Recession. Now the Oak Brook, Ill. based chain is facing a rapidly shifting fast food industry, with chains such as Chipotle and Panera reshaping customers' expectations.
Traditional competitors such as Burger King, Taco Bell and Wendy's are also revamping their menus and stepping up advertising.
In a statement Friday, CEO Don Thompson, who took the top job last summer, said he Nike Lebron 11 Everglades Shoes was confident McDonald's had the experience to "grow the business for the long term."
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